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Step One of the BizFlint Small Business Marketing System

An Online Course to Help You Attract Customers with Clarity and Confidence

Wondering how your business will ever be found on the crowded internet?  CLARITY is the key.  This course will guide you through the CRITICAL first steps your business MUST TAKE to attract customers the right way, even if you're completely new to marketing.  We'll help you build a solid foundation that will get you light years ahead of your competition.

If you can't clearly explain what your business does and why customers should care, it will cost you.

People are busy and attention spans are short.  Without a clear plan to explain who you serve, what you do,
and how you can help, your potential customers will quickly move on. 

  • You haven't clearly defined what your business does so nobody knows
  • You take too long to get to the point of your business
  • You get lost in a sea of competitors because you haven't differentiated yourself 
  • You aren't speaking your customer's language, so they aren't listening
  • You haven't associated your product or service with a solution to a problem they care about
  • You aren't communicating how your business will help improve your customer's lives

Whether you are a new entrepreneur struggling to attract the customer attention you need to grow your business, or a seasoned business owner who just got off on the wrong "marketing" foot, this course is for you.  By the time you're finished, you'll have exactly what you need to chart the course for all of your future marketing (not to mention the insane amount of time and headaches you'll save yourself).

Your Plan for Defining Your Business 

Register for BizFlint Marketing Training

Register for the Class

"DEFINE YOUR BUSINESS" is STEP ONE in our five part series. It will help you build the foundation you need for all of your future marketing.   

What to Do Step 2: Watch the BizFlint Course

Complete the Course

Watch the videos, learn the foundational blocks and complete each step in the workbook. 

Grow Your Business

Implement the steps, and use your new skills to supercharge your marketing and attract more customers. 

Meet Your Guide

Diane Hendrickson has spent over 20 years as an entrepreneur, business educator, and marketing strategist. In this course, she'll teach you how to get super clear about key elements of your business, and then use them to supercharge your marketing efforts for maximum impact. 

What do I get with the course?

  • 10 Easy-to-follow instructional videos
  • A framework for defining your business and marketing with impact
  • A step-by-step execution roadmap
  • A downloadable workbook to help you define your business with clarity
  • Assessments to measure your progress


If you can't clearly explain how your business helps, how will anyone know?

Many business owners have a hard time explaining how they serve their customers, and why it matters.  Not being able to quickly and clearly communicate this can be a death sentence for your business. Customers have a short attention span, and a lot of options for solving their problems.  To be successful in your business, you need to know how to stand out and win against the competition. This course will help you define key aspects about your business, that will serve as the foundation for all of your future marketing efforts, and make your life as a business owner a whole lot simpler.  This course will guide you step-by-step as you organize an inspirational mission, define your core values and delineate key action steps that will make a positive impact on your business growth.  You'll learn the formula for crafting an effective one-liner to grab the attention of your customers which you can start using it right away to:


  • Increase the effectiveness of your business website
  • Use your unique position to create compelling content on your social media profiles and posts
  • Attract the right audience in face-to-face and online conversations
  • Unify all communication from your organization to increase engagement with your customers  
  • Increase customer awareness about your products and services
  • Serve more customers and increase sales

If you are looking for an easier way to do marketing that works, this course is for you.  Whether you are a new business owner, or just realize your marketing efforts are not working, this course contains everything you need to get started on the right track.   

Our system makes learning marketing fun and easy.  Just register for an on-demand course, watch it on your own time, and implement the steps.  Get started today so you can stop wasting your time and money, and start gaining traction in your business with marketing that works. 

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Everything We Offer is Designed With One Thing in Mind:
To Help Simplify Marketing
So You Can Get Back to Doing Business

All Our Classes Fit Within An Easy-To-Understand Five Step Framework

Step 1:  Define Your Business

Many business owners struggle with explaining who they are and how they help their customers.  In this first course of a five part series, you’ll learn how to clarify your message in a way that naturally draws your customers in.

Step 2:  Build Your Brand

Sometimes small business owners make the mistake of thinking that having a “brand” is only for large corporations. That’s a myth.  This second course in our five part series helps you define the unique elements of your business personality so you can provide a consistent brand experience wherever you engage with customers.

Step 3:  Discover Your Avatar

One big mistake business owners make is thinking that EVERYONE is their customer.  In this third course in our five part series, you’ll discover who your ideal customer is so you can build a relationship with them through your messaging.

Step 4:  Talk To Your Customer

Communicating with customers can be overwhelming.  But, it’s not rocket science if you have a plan.  In this fourth course in our five part series, you’ll learn how to use a system for creating content that is consistent, valuable, and shareable for your customers.

Step 5:  Ask For The Sale

Building customer relationships is an essential part of doing business.  The problem is, those relationships must result in sales or your business is sunk.  In this final course in our five part series, you’ll learn how to ask your customers for a commitment without sounding pushy or sleazy.

With more classes being added regularly!