phase 01 : IGNITE

find out if your trades business will work, bEFORE you quit your job

Start With a Purpose

The Business Readiness Program for Tradespeople

Get Instant Access for Only $97

Not sure yet?  Take the FREE assessment first.

BIZFLINT · BUSINESS BUILDING SYSTEM · STAGE 01

Start With a Purpose is the honest, practical starting point for tradespeople who are seriously considering going out on their own and want to know if their specific business will actually work before they commit. It's the step-by-step program that walks experienced tradespeople through the three questions every pre-launch business owner needs to answer honestly, with a clear verdict at the end: go, not yet, or don't go.

30 Day Satisfaction Guarantee
· Founding Member Pricing · Lifetime Access

The Real Problem

Being Great at Your trade is NOT the same as running a business

Most tradespeople who go out on their own hit a wall fast not because they lack skill, but because nobody ever taught them the business side. Pricing, customers, profitability, knowing what you actually want out of this life? None of that came with your certification.

Before you file the paperwork, buy the truck, or turn in your notice, you need to answer three questions honestly. That's what this course is for.

The pattern that keeps on repeating: Talented tradespeople launch on skill and hope, skip the foundation work, and spend the first two years digging out of problems that were completely predictable, if anyone had asked the right questions first.

This course asks those questions. Before you go all in.

Bob Hendrickson

Licensed Electrician, 30+ years in the trades

"If I'd had a program like this when I started out, I would have structured my business differently. I spent years creating a job for myself instead of building a full scale business. This program gives you the common sense guidance nobody else is giving tradespeople."

This is the rate for early students while the course is in its launch phase. The price will increase.

Founding Member Pricing - $97

What you'll work through

Three questions. Real answers.

No busywork. No filler. Each module is built around one question, and a workbook that makes you actually answer it.

01

Start With You

What do you actually bring to the table?

Identify your personality, your strengths and your real resources so the business you build fits the person you actually are, not some vague notion of what you should be.

02

Count the Cost

What will it actually take?

Discover how much time, money and sacrifice you'll need to commit every single month to keep things rolling while you build your client pipeline.

03

Prove It Works

Can you actually make money doing this?

Understand your market, your customers, your competition and your numbers to get a "Go" or "Not Yet" verdict backed by real information, not a gut feeling.

Count Me In

What's Included

  • 14 Self-Paced Video Lessons Across 3 Modules
  • 3 Downloadable Workbooks, one per module 
  • Business Calculator (Excel + Google Sheets)
  • Your Go, Not Yet, or Don't Go verdict 
  • The Financial Runway Guide
  • The Tradesperson's DISC Guide

The BizFlint Business Calculator
Most tradespeople price their work by gut feeling. This calculator changes that permanently. It walks you through your startup costs, your break-even number, a per-job profit check, and your business viability score. Available in Excel and Google Sheets.

The Financial Runway Guide
Before you give notice, you need to know one thing: how long can you actually survive if work is slower than expected? This guide answers that question with your real numbers before you make the leap.

The Tradesperson's DISC Guide
Understanding how you're wired before you build a business changes everything. This guide translates your DISC personality profile into plain language specifically for tradespeople, so you know what kind of business fits how you actually work.

money back

30 day Guarantee

Risk free

30 Day Money Back Guarantee

30-Day Satisfaction Guarantee  If you complete the course, do the work, and don't find it valuable, contact us at [email protected] within 30 days and we'll make it right.
No runaround.

is this you?

This course is built for a specific person.

You're in the right place if…

  • You've got real, paid experience in your trade, not just a certificate
  • You've seriously thought about going out on your own but aren't sure where to start. You want to build a real business, not just find a different boss
  • You're willing to be honest with yourself about what you want and what you're ready for
  • You have zero business training and that's stressing you out a little

this probably isn't for you if...

  • You just finished trade school and have never worked in the field professionally
  • You're already running a business and need growth strategy
  • You're looking for a magic formula that skips the hard thinking
  • You're not ready to sit with some uncomfortable questions about whether you're actually ready
Count Me In

Hi, I'm Diane Hendrickson

I'm the Founder & President of BizFlint, Inc.,  and the person who's going to give it to you straight.

In my time teaching entrepreneurship at the college and high school level, I kept hearing the same thing from students after they'd taken the standard business classes: "I took the class, but I still have no idea how to start a business."

As a serial entrepreneur, that told me everything. They didn't need more theory. They needed a real system that would tell them whether their idea could make money, who their customers were, and what it would actually cost them before they found out the hard way.  

I'm not here to cheerlead or sell you a dream. I'm here to hand you a flashlight and walk through the real questions.  The ones that actually determine whether your business makes it. Think of me as the big sister in business who tells you the truth before you find out the hard way. My job isn't to sell you a dream. It's to help you make the right decision.

  • IceHouse Entrepreneurship Program certified instructor
  • Two years teaching entrepreneurship at the community college level
  • Trades family: electrician father, electrician husband, builder-entrepreneur brother

    • You didn't come this far to guess.

    You've been thinking about this long enough. The only thing standing between where you are now and a real answer is four weeks and $97. If you're serious about going out on your own, this is where you start.

    Count Me In

    Not sure yet? Take the assessment first.

    got questions?

    • What will I actually have when the course is done?  A real answer. Not a gut feeling, not encouragement, not a business plan you'll never look at again. You'll have worked through your actual numbers and know whether your business idea will work in your specific market at your specific price. You'll also know exactly what it would take if the answer is not yet. The whole point is to find out whether you should, before you risk everything finding out the hard way.
    • What is the Go or Not Yet verdict?  It's your answer. After working through all three questions, you'll know whether your business concept is viable right now, or whether there are specific gaps to close first. Both are good outcomes. Both beat finding out after you've already quit your job.
    • What if I'm not ready to go out on my own yet?  Good. That's exactly who this is for. You don't need to be ready. You need to find out what ready actually looks like for your specific situation. Not yet is a completely valid outcome, and for a lot of people it's the most useful one.
    • Is this right for me if I'm already doing side work? This addresses a specific objection your avatar has. Many tradespeople doing side work wonder if they're already past the point where this is useful. The answer is sharp.
    • How long does it take to complete?  Most students complete the course in 2–3 weeks working through one lesson per day. There are 14 video lessons across 3 modules. The lessons are short and focused (most run 7–10 minutes), but the exercises take real time if you do them honestly. This is not a binge-watch course. It's a think-and-do course.
    • Is there a physical workbook available? Yes!  The Start With a Purpose Course Workbook is available as a spiral-bound, full-color print edition that ships directly to your door. 
    OK! Count Me In

    Not sure yet? Take the assessment first.